Creative students from Newcastle College donned their director caps last week as they presented their entries to a short film competition, held by Tyne and Wear Metro.
The travel company challenged the second year UAL (University of Arts London) Creative Media Diploma students to produce an ad for social media, promoting the benefits of its latest travel card. Pop Blue, which launched earlier this year, allows anyone aged 18 and under to make a single Metro journey for £1, or £2 to travel all day across the Tyne and Wear Metro network.
The brief, commissioned in February, invited the students to produce an original and creative video which would appeal to young people across the North East, encouraging them to start making use of the Pop Blue.
The class of 26 were pitted against each other as they were split into 10 groups to create the films - and with four adverts being selected by Metro, the competition was friendly but fierce.
Adam Walton, Senior Lecturer in Media Production at Newcastle College said: “Being approached by Nexus to collaborate on this project has given the students an invaluable opportunity to showcase their talent to an established organisation and get some real practical experience.
“It’s a great example of how the College works closely with employers across the region and the class has really embraced the competition, producing some fantastic content for the team at Metro.”
Judges from Metro visited the Performance Academy on Friday 16th March to see the ads presented to them and their feedback was overwhelmingly positive. All of the entries are under wraps for now, but the winning videos will be shared on Tyne and Wear Metro social pages to help promote Pop Blue.
Find out more about Digital Arts at Newcastle College.